Tata Sky’s new offer for users
Tata Sky’s new offer will have users paying only for channels they enjoy seeing.
Tata Sky is now offering users a chance to pay only for those channnles that users want to see. Dubbed TruChoice, the package offers three offers whereby, users need not pay for unwanted channels any more.
TruChoice will club channels of the same genre together in one pack and gives subscribers the flexibility to choose the content they want to view and pay for.In addition to this, subscribers of TruChoice packaging will also get 2 regional language packs of their choice free of cost for a lifetime.
CEO & MD, Tata Sky Ltd Vikram Kaushik said “Our new packaging model ‘TruChoice’ is a significant new step that underlines our customer-orientation. It is the result of extensive consumer research which showed that subscribers view multiple channels within the same genre. TruChoice is easy to understand and is flexible, allowing you to choose a group of channels based on your preference.thay will have pay only for that they want to see on tata sky."