Bharti Airtel to spend $67 Million toward re-branding In India

Bharti Airtel to spend $67 Million toward re-branding In India

Airtel

Bangalore: Bharti Airtel, one of India’s premier telecom companies, is said to spend around $67.20 million for a global brand makeover.
The overhauled look of Airtel is expected to be lifted of the veils next week.

Sources claim the job of re-branding Airtel
has been done by the JWT ad agency.

Among the changes going to take place, courtesy the makeover, the font style of Airtel may change with a
swoosh locked with the word Airtel.

Although the color red will be retained, the capital A in Airtel will be done away with.

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The new brand would likely be launched across markets of India, Africa, Sri Lanka, Bangladesh, and Seychelles.
With Airtel spreading its wings across geographies, the re-branding is done to give the image of a more youthful, vibrant and global company.

via vritesh.com